Check the manual of any application. In this case
man neofetch
We need to tell neofetch to use the option – -source to load another image or logo.
We get our ArcoLinux logo’s with the package from the conky’s : arcolinux-conky-collection-git.
It is installed in /etc/skel. We move it to our own home folder.
W3m and imagemagick need to be installed to have the logo of ArcoLinux in Neofetch